Author: melissajoymclean

In 2023, having the right data can make or break your brand. But, for good reason, consumer data is harder than ever to get. In 2023, having the right data can make or break your brand. But, for good reason, consumer data is harder than ever to get. As data privacy regulations continue to tighten…

Internet use is still increasing worldwide every day — in fact, over 4.95 billion people around the world use the internet. Internet use is still increasing worldwide every day — in fact, over 4.95 billion people around the world use the internet. Internet marketing offers unique benefits other marketing mediums (ie. TV, print) can’t offer…

Whether on Facebook Messenger, their website, or even text messaging, more and more brands are leveraging chatbots to service their customers, market their brands, and even sell their products. Whether on Facebook Messenger, their website, or even text messaging, more and more brands are leveraging chatbots to service their customers, market their brands, and even…

As marketers, we understand the importance of SEO in driving traffic and generating leads. But all too often, our efforts are hindered by a lack of resources or time. As marketers, we understand the importance of SEO in driving traffic and generating leads. But all too often, our efforts are hindered by a lack of…

Creating an Instagram SEO strategy is critical for marketers as the platform has become more popular than social media giants Twitter and LinkedIn. Creating an Instagram SEO strategy is critical for marketers as the platform has become more popular than social media giants Twitter and LinkedIn. SEO for Instagram is how you can create opportunities…

When you’re managing spreadsheets, even a relatively small amount of data can become difficult to manage pretty quickly. But tools like Google Sheets have many functions that help you work with data more efficiently. When you’re managing spreadsheets, even a relatively small amount of data can become difficult to manage pretty quickly. But tools like…

ChatGPT has been one of the hottest topics in the B2B industry. Since it was made widely available to the public in late November 2022, LinkedIn, Twitter, and other social media have become flooded with examples of the chatbot’s responses. ChatGPT has been one of the hottest topics in the B2B industry. Since it was…

  A winning company culture is one where managers and team members work side-by-side in unison and harmony. They understand their roles and work in sync to accomplish their goals and the goals of the company. Ideally, this would be happening with no issues. But there is no such thing as a perfect workplace. Sometimes,…

Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. A new social media platform is in town, and…

In almost any modern workplace, cross-training competent employees is a necessity. Although efficient cross-training can result in a well-versed and reliable worker, many employees push back against the opportunity.  As a business owner, you probably already understand the importance of having a versatile team. Having employees that have been cross-trained enhances your workforce flexibility. This…