Author: melissajoymclean

Whether on Facebook Messenger, their website, or even text messaging, more and more brands are leveraging chatbots to service their customers, market their brands, and even sell their products. Whether on Facebook Messenger, their website, or even text messaging, more and more brands are leveraging chatbots to service their customers, market their brands, and even…

You’ve likely heard how artificial intelligence can revolutionize the way marketers work. In fact, you may be using AI-powered tools right now. You’ve likely heard how artificial intelligence can revolutionize the way marketers work. In fact, you may be using AI-powered tools right now. But if you’re like me, you haven’t “pulled back the curtain”…

Creating an Instagram SEO strategy is critical for marketers as the platform has become more popular than social media giants Twitter and LinkedIn. Creating an Instagram SEO strategy is critical for marketers as the platform has become more popular than social media giants Twitter and LinkedIn. SEO for Instagram is how you can create opportunities…

Have you been on a time crunch to create social media content? Have you been on a time crunch to create social media content? Most of us have and it’s a stressful position to be in. Creating content in the moment it needs to be published is less than ideal for more reasons than you…

ChatGPT has been one of the hottest topics in the B2B industry. Since it was made widely available to the public in late November 2022, LinkedIn, Twitter, and other social media have become flooded with examples of the chatbot’s responses. ChatGPT has been one of the hottest topics in the B2B industry. Since it was…

Artificial intelligence will change how businesses operate. At this point, that statement won’t surprise you. Artificial intelligence will change how businesses operate. At this point, that statement won’t surprise you. In fact, AI’s impact on the workplace is already happening. 62% of business leaders have already invested in AI and automation tools for their employees,…

If you’ve been on social media lately, you know shopping has taken center stage on most platforms. If you’ve been on social media lately, you know shopping has taken center stage on most platforms. But, social commerce is a controversial topic — some people love it, others are exhausted by product placements everywhere. And, in…

Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. A new social media platform is in town, and…

Marketers engage with customers on more channels than ever before. Whether you’re working with influencers or posting short-form videos, it makes marketing attribution essential for continued results. Marketers engage with customers on more channels than ever before. Whether you’re working with influencers or posting short-form videos, it makes marketing attribution essential for continued results. Without…

  Have you ever been hypnotized by social media? According to our recent Consumer Trends survey, users spend an average of three hours a day scrolling through their social feeds.   Have you ever been hypnotized by social media? According to our recent Consumer Trends survey, users spend an average of three hours a day…