Author: melissajoymclean

The first step in any successful project is drawing up a game plan with a clear objective. It’s one of the reasons marketers love creative briefs. The first step in any successful project is drawing up a game plan with a clear objective. It’s one of the reasons marketers love creative briefs. A creative brief…

Keeping track of SEO trends is like hitting a moving target. From algorithm updates to evolving innovation, it can feel like the goalpost is always moving. Keeping track of SEO trends is like hitting a moving target. From algorithm updates to evolving innovation, it can feel like the goalpost is always moving. And while the…

Creating and managing content is more challenging than ever. With so many channels, keeping track of all of your posts can be cumbersome. Enter social media aggregators. Creating and managing content is more challenging than ever. With so many channels, keeping track of all of your posts can be cumbersome. Enter social media aggregators. These…

Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team.  Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team.  Many YouTube viewers click “skip ad” as soon as…

You’ve seen that email marketing works wonders for your business. So you doubled down and built a massive email list. However, you’ve now hit a roadblock. You can’t send bulk emails through providers like Gmail or Outlook. You’ve seen that email marketing works wonders for your business. So you doubled down and built a massive…

Whether you’re commuting by car, bus, or train you may find yourself watching the world — and billboard advertising — go by. Whether you’re commuting by car, bus, or train you may find yourself watching the world — and billboard advertising — go by. Some billboards can be very entertaining. And according to 2023 research,…

If you’d like to expedite data analysis and reporting, then using a sales or marketing Excel template is an excellent option. If you’d like to expedite data analysis and reporting, then using a sales or marketing Excel template is an excellent option. Whether you’re looking for a sales dashboard or a marketing planner, Microsoft Excel…

What does Pokémon GO, Google Street View, and Snapchat filters have in common? They are all examples of augmented reality (AR). What does Pokémon GO, Google Street View, and Snapchat filters have in common? They are all examples of augmented reality (AR). Of course, AR can do much more than transform your face or point…

  Digital clutter can leave you feeling stressed, make your devices slow, and create roadblocks throughout your workday. That’s why it’s essential to maintain a clean desktop.   Digital clutter can leave you feeling stressed, make your devices slow, and create roadblocks throughout your workday. That’s why it’s essential to maintain a clean desktop. If…

The first step in any successful project is drawing up a game plan with a clear objective. It’s one of the reasons marketers love creative briefs. The first step in any successful project is drawing up a game plan with a clear objective. It’s one of the reasons marketers love creative briefs. A creative brief…