Author: melissajoymclean

Marketers engage with customers on more channels than ever before. Whether you’re working with influencers or posting short-form videos, it makes marketing attribution essential for continued results. Marketers engage with customers on more channels than ever before. Whether you’re working with influencers or posting short-form videos, it makes marketing attribution essential for continued results. Without…

Internet use is still increasing worldwide every day — in fact, over 4.95 billion people around the world use the internet. Internet use is still increasing worldwide every day — in fact, over 4.95 billion people around the world use the internet. Internet marketing offers unique benefits other marketing mediums (ie. TV, print) can’t offer…

Chances are, you’ve probably spent an afternoon falling down a rabbit hole of YouTube videos. Chances are, you’ve probably spent an afternoon falling down a rabbit hole of YouTube videos. While it’s a great source of entertainment, the platform is also valuable for marketers using YouTube to find their target audience. With a global user…

As marketers, we understand the importance of SEO in driving traffic and generating leads. But all too often, our efforts are hindered by a lack of resources or time. As marketers, we understand the importance of SEO in driving traffic and generating leads. But all too often, our efforts are hindered by a lack of…

Keeping track of SEO trends is like hitting a moving target. From algorithm updates to evolving innovation, it can feel like the goalpost is always moving. Keeping track of SEO trends is like hitting a moving target. From algorithm updates to evolving innovation, it can feel like the goalpost is always moving. And while the…

When you’re managing spreadsheets, even a relatively small amount of data can become difficult to manage pretty quickly. But tools like Google Sheets have many functions that help you work with data more efficiently. When you’re managing spreadsheets, even a relatively small amount of data can become difficult to manage pretty quickly. But tools like…

Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team.  Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team.  Many YouTube viewers click “skip ad” as soon as…

Whether you’re commuting by car, bus, or train you may find yourself watching the world — and billboard advertising — go by. Whether you’re commuting by car, bus, or train you may find yourself watching the world — and billboard advertising — go by. Some billboards can be very entertaining. And according to 2023 research,…

What does Pokémon GO, Google Street View, and Snapchat filters have in common? They are all examples of augmented reality (AR). What does Pokémon GO, Google Street View, and Snapchat filters have in common? They are all examples of augmented reality (AR). Of course, AR can do much more than transform your face or point…

Chances are, you’ve probably spent an afternoon falling down a rabbit hole of YouTube videos. Chances are, you’ve probably spent an afternoon falling down a rabbit hole of YouTube videos. While it’s a great source of entertainment, the platform is also valuable for marketers using YouTube to find their target audience. With a global user…